Andrew Wong

UX Design for Cloud Apps

Intuit App Center My Apps Prototype Subscription Settings Mobile Shop Home Page Prototype Home Page Prototype Intuit Developer Network Site Saleforce for QuickBooks app
SuccessFactors Home Page Goal Plan Recruiting Candidate Profile Mobile Prototype User Experience Style Guide UI Component Code Library
2Wire HomePortal HomePortal Setup Wizard Firewall Settings Parental Controls Voice Settings HomePortal UI Site Map MedialPortal UI Flow

As User Experience Manager for the Intuit Partner Platform team, I recruited and led a talented team of UX designers and front-end developers. We designed Intuit App Center, an app store for Web and mobile small business apps that integrate with QuickBooks accounting software. I also designed Web apps to integrate Salesforce and eBay with QuickBooks data.

As a User Experience Manager and lead designer at SuccessFactors, Inc. (now SAP), I led UX designers and front-end developers to define common visual and interaction design patterns across our suite of human capital management SaaS applications. I wrote the user experience and prototyping style guide, and also designed the recruiting module.

At 2Wire (now Pace), I designed the Web-based interface for the HomePortal residential gateway. I designed parental control and VOIP apps to add to make the HomePortal more useful. AT&T and other DSL providers offer the HomePortal as their premier home networking solution (25 million sold as of 2009), largely due to its best-in-class user-friendliness.

I am a User Experience Manager at Intuit, Inc. in Mountain View, California.

Previously, I was a UX manager and lead designer at SuccessFactors, Inc. At 2Wire, I designed the UI for the successful HomePortal DSL gateway. At Asimba, Inc., I was Cofounder and Chief Design Officer. As Creative Director at Poppe Tyson Interactive, I designed the first Web sites for the White House, Netscape, Intel, Chrysler, and Cadillac.

Helping Companies Succeed

As a user experience design leader, I focus on helping companies gain an edge by increasing product value through user-centered design.

User research is important because a company’s success often depends on product usability and customer satisfaction. Good design also can help companies lower costs by reducing user error, inefficiencies, returns, support calls, customer churn, and loss of goodwill. These savings can help companies increase margins while lowering their customers’ total cost of owning and using products.

I specialize in executing product, branding, and marketing strategy by designing and implementing attractive and easy-to-use user experiences. My design approach involves improving clarity, speed, effectiveness, and ease of use by streamlining the user experience end-to-end. From my experience, the most successful process is user-centered design, which involves:

  • User research — gaining insights on what target audiences want and need.
  • Creative process — coming up with solutions based on understanding customer problems.
  • Usability testing — validating designs for improvements or additional discoveries.

Making a Difference:

These are some of the organizations that I’ve helped reach important milestones:

  • 2Wire, Inc. (Pace)
  • Bank of America
  • Cadillac Motors
  • Chrysler Corporation
  • CollabNet, Inc.
  • E*Trade Financial
  • Edward Jones
  • Excite@Home
  • Gateway, Inc.
  • Hewlett-Packard
  • Hongkong and Shanghai Bank (HSBC)
  • Intel Corporation
  • Intuit, Inc.
  • Knight-Ridder Information
  • Netscape Communications
  • Novell, Inc.
  • San Jose Convention and Visitors Bureau
  • Sony Computer Entertainment
  • SuccessFactors, Inc. (SAP)
  • Virtual Vineyards (
  • The White House

Andrew Wong

San Mateo, California, USA
Phone/Fax: 650-573-6380
Email me


Proven user experience designer/manager leading and designing successful interactive experiences for over 30 million consumer and business users since 1994. Over seven years of experience building and leading teams to increase product value, reach new markets, and win customers through user-centered design innovation, improving usability, increasing user-friendliness, extending brand identity, and improving business outcomes.

Employment History

Intuit, Inc.

Mountain View, CA (NASDAQ: INTU)
User Experience Manager (November 2009 – present)

  • Designed end-to-end shop/buy/manage/use experiences for Intuit App Center, an app store for Web and mobile small business apps that integrate with QuickBooks accounting software.
  • Led and designed UI for the Recruiting product, winning a 420,000-seat deal.
  • Designed Web apps to integrate Salesforce and eBay with QuickBooks data.
  • Managed and facilitated user research.
  • Recruited, hired, managed, and developed user experience team.

SuccessFactors, Inc.

San Mateo, CA (NASDAQ: SFSF — now an SAP company)
Lead User Experience Designer (January 2006 – November 2009)

  • Led UI design for the SaaS leader in HCM (Human Capital Management), serving 2,700+ customers with 5.1+ million users in 185 countries and 31 languages.
  • Led and designed UI for the Recruiting product, winning a 420,000-seat deal.
  • Implemented user-centered design for ULTRA, the next-generation, Web 2.0 release of the performance and talent management suite.
  • Managed and facilitated user research: concept exploration, cognitive walkthroughs, design validation, task analysis, heuristic evaluations, and usability testing.
  • Developed user experience guidelines, UI widget library, high and low-fidelity prototypes, visual and interaction design, interaction flows, wire-frames, and personas.
  • Recruited, hired, managed, and developed user experience team.

CollabNet, Inc.

Brisbane, CA
Senior User Experience Designer (October 2004 – December 2005)

  • Designed enterprise global distributed development software interface for application lifecycle management and communications (discussion forums, blogs).
  • Developed high and low-fidelity prototypes, visual and interaction design, use cases, interaction flows, wire-frames, specifications, icons, and personas.

2Wire, Inc.

San Jose, CA (now Pace)
User-Interface Designer (May 2001 – October 2004)

  • Designed and produced next-generation user experience for the HomePortal consumer/business broadband gateway (25 million sold as of 2009).
  • Provided creative direction, icon design, localization, development, integration, and design for accessibility, developing solutions from product specifications, usability studies, technical and marketing requirements.
  • Provided interaction design for the MediaPortal digital media server and DVR.

Asimba, Inc.

Cofounder, Chief Design Officer, and Board Member (1998 – 2000)

  • Built, managed, and developed user experience team.
  • Led creative direction, design, information architecture, usability, and UI development for corporate Web site, Web applications, corporate identity, collateral, exhibits.

Poppe Tyson Interactive

(now Publicis Modem)
Creative Director (1993 – 1997)

  • Built, managed, and developed team of designers, writers, and UI developers.
  • Member of worldwide client acquisition team.
  • Led user experience design, creative direction, information architecture, and UI development for Web sites, Web applications, and advertising for clients including the White House, Netscape Communications, Cadillac Motors, Chrysler Corporation, Intel Corporation, Hewlett-Packard, San Jose Convention and Visitors Bureau, Gateway Computers, Sony Computer Entertainment, E*Trade, Edward Jones, Knight-Ridder Information, Novell Inc., Hongkong and Shanghai Bank.

Freelance Experience

Andrew Wong Interactive

1995 – 2006

User experience design, Web marketing consultation, creative direction, design, information architecture, and UI development for clients including Bank of America, BroadVision, Excite@Home, CrossWorlds Software, Icarian, Imagine Media, Internet Profiles Corp., PeopleSoft, Transmeta Corp., VantagePoint Venture Partners, Vargas Marketing Group, Virtual Vineyards.

Skills and Training

User Experience

Interaction design (specifications, flows, wireframes, personas), low- and high-fidelity prototypes, visual design, information architecture, user research (task analysis, cognitive walkthroughs, heuristic evaluations, usability testing, focus groups).

Management Training

Performance management, supervision, recruiting, interviewing.


Front-end Web development and integration (hand-coded, table-less W3C-compliant XHTML/DHTML, CSS, JavaScript, AJAX, jQuery, YUI, Flex, XML, XSLT, working knowledge of HTML5/CSS3), Adobe Creative Suite, Microsoft Office.


San Jose State University

2004 – 2006
Human Factors and Ergonomics masters program. Human-computer interaction, interface design, usability testing, and cognitive psychology.

U.C. Berkeley Extension

Rich Internet Applications with AJAX

College of San Mateo

2001 – 2003
XML and XSLT, Java programming, advanced Web development, Network+ networking.

DeAnza College

1993 – 1997
UNIX, video production, film history, screen writing.

U.C. Santa Cruz Extension

Macromedia Director

San Francisco State University

Graduate film studies

San Jose State University

1987 – 1992
Bachelor of Science in Marketing and Business Administration. Minor in Graphic Design. Graduated with Great Distinction.

Professional Affiliation

BayCHI, San Francisco Bay Area chapter of SIGCHI, the ACM Special Interest Group on Computer–Human Interaction. Intranet developer 2003 – 2004. Job Bank since 2009.


Andrew Wong

San Mateo, California, USA
Phone/Fax: 650-573-6380

Let’s Get in Touch...

You can leave me a voicemail at 650-573-6380.

For faster response, please email me at my email address, which is the account “awong” at this domain (, or use the form below.